‘Umbrella Academy,’ ‘Doom Patrol’ Maintain Top Spots on Parrot Analytics Digital Originals Chart

Demand for Netflix’s “The Umbrella Academy” has grown since its Feb. 15 premiere according to Parrot Analytics’ digital originals Demand Expressions chart for the week ended March 2.

“Umbrella Academy” held onto the No. 1 spot for a second-consecutive week with 47.1 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up from 41.7 million a week earlier, a 13% gain.

The show is adapted from the Dark Horse comic book about a band of sibling superheroes.

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DC Universe’s “Doom Patrol,” which launched on the same day as “Umbrella Academy,” held onto the No. 2 spot with 29.5 million expressions, up 4% from the prior week.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

DC Universe’s “Titans” rose a spot to No. 3 despite a 3.5% drop in expressions, to 27.8 million.

Netflix’s “Stranger Things” slipped to No. 4 with 26.8 million expressions, down 5%.

“Star Trek: Discovery,” from CBS All Access, rose two spots to No. 5 with 25.3 million expressions, up 6.4%. The show was renewed for a third season during the week.

Elsewhere on the chart, Netflix’s “Orange Is the New Black” rose to No. 7, from No. 12 the previous week, with a 9.8% jump in expressions to 22 million as news of the final season wrapping production made the rounds on social media.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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