February 26, 2019
Demand for the premiere of Netflix’s “The Umbrella Academy” on Feb. 15 was high enough to push the comic book adaptation to No. 1 on Parrot Analytics’ digital originals chart for the week ended Feb. 23.
The number of average daily Demand Expressions soared to 41.7 million from 14.9 million the prior week, a 180% gain.
“The Umbrella Academy” is based on the decade-old Dark Horse Comics series by Gerard Way and Gabriel Bá. The Netflix adaptation centers around a dysfunctional band of adopted sibling superheroes who team up to investigate their father’s death – and the threat of an apocalypse.
The series is produced by Borderline Entertainment, Dark Horse Entertainment and Universal Cable Productions and features an ensemble cast that includes Ellen Page, Tom Hopper, David Castañeda, Emmy Raver-Lampman, Robert Sheehan, Aidan Gallagher and Mary J. Blige.
DC Universe’s “Doom Patrol,” which launched on the same day as “The Umbrella Academy,” debuted at No. 1 on the weekly digital originals chart, with approximately 28.3 million Demand Expressions, nearly twice as many as in the prior week.
“Doom Patrol” is the third series from DC Universe and is following the new streaming services’ two earlier shows, “Titans” and “Young Justice,” with top-tier debuts on the weekly digital originals chart.
“We expect both of these alternative superhero titles to maintain a hold on top chart positions over multiple weeks to come,” Parrot Analytics says.
Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
Elsewhere on the chart, “The Dragon Prince” ranks as the sixth most in-demand digital original series in the United States following the Feb. 15 debut of season 2. The fantasy computer-animated series from Netflix is set in a mystical world where humans and elves are in conflict. Audiences were clearly eager to get a look at the new diverse story lines as the show realized a 108% spike in demand from the previous week.
Hulu’s “The Handmaid’s Tale,” No. 1 the previous week, slipped to No. 9, with a 22.3% drop in demand.
Netflix’s “Stranger Things” and DC Universe’s “Titans” each slipped a spot to No. 3 and No. 4, respectively.
Holding firm at No. 5 was Marvel’s “The Punisher,” the last of the Marvel shows to air on Netflix and the most recent one to be canceled.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.