Parrot Analytics: Demand for “Game of Thrones” Soars With Premiere of Season Eight

In the United States, premiere day demand for season eight of “Game of Thrones” was 6.2 times higher compared to season seven, according to Parrot Analytics’ Demand Expressions measurement.

The overnight demand leading up to the season eight premiere April 14 was most pronounced in the United States, increasing by more than 37%. Demand increased 35% in the United Kingdom (premiere day demand 6.3 times higher than season seven) and 17% in China (2.7 times higher than season seven).

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Out of 100-plus markets under measurement by Parrot Analytics, demand in the U.S. was 55% ahead of the U.K., 99% ahead of France, 106% ahead of Canada, 111% ahead of Australia, 156% ahead of Germany, 251%-plus ahead of Brazil and 2,100% ahead of China.

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