March 23, 2018
In an over-the-top video world, Parks Associates announced new research claiming U.S. broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones.
The trend is consistent with previous reports suggesting almost 20% of younger consumers (aged 18-24) use live streaming video apps.
Last November, Parks reported that more than 50% of OTT video households subscribed to multiple SVOD services, with 81% using Netflix and at least one other service. That statistic is similar to broadband homes.
“Nearly 40% of U.S. broadband households subscribe to multiple OTT video services, and consumers expect to access their high-quality content on any platform, at any location where they live or go for work or fun,” said SVP Elizabeth Parks in a statement. “Demand for connected AV experiences is opening new business opportunities for integrators and companies that can provide expert managed services across multiple platforms and locations.”