January 12, 2021
The pandemic has widened the market for consumer electronics beyond millennials to include aging baby boomers, according to new data from Parks Associates. The Dallas-based research firm finds that during the coronavirus pandemic, 55% of seniors have an online video service subscription like Netflix, Amazon Prime Video and Hulu, while 29% of U.S. seniors ages 65 and older have used video conferencing services, 27% have used telehealth/remote consultation services, and 22% have used a grocery store delivery or pick-up service.
“The shift toward tech service solutions is very pronounced among seniors as a result of COVID-19,” senior analyst Kristen Hanich said in a statement.
Hanich cited the use of telehealth services more than quadrupling among seniors compared to 2019. These changes pervade all aspects of life, including increasing adoption of video conferencing, over-the-top video and home delivery services.
“Companies deploying connected solutions need a comprehensive strategy that crosses multiple industries, including healthcare, automation, and security, to ensure they maximize the value proposition for their solution,” Hanich said.