Parks: Prime Video Tops Netflix in Paid U.S. Subscribers

Amazon Prime Video, the e-commerce leader’s longstanding streaming video platform, has overtaken Netflix as the No. 1 subscription-based VOD service in the U.S., according to new data from Parks Associates. It marks the first time Netflix has not topped the Dallas-based firm’s annual chart of top 10 SVOD services in the U.S. Additionally, Peacock entered the chart for the first time in 2022, while Showtime moved off the list.

The company reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more streaming subscriptions.

Parks didn’t disclose how many subs Prime Video has. Amazon reported 200 million global Prime members in 2021, which includes free access to Prime Video. The former U.K.-based Lovefilm Instant streaming service, which Amazon acquired outright in 2011, is also available on a standalone basis.

Prime Video, unlike Netflix, offers select live sports events, including exclusive access to the NFL’s weekly “Thursday Night Football” game. This year the streamer, whose parent acquired MGM Studios for $8.5 billion, launched original series “The Lord of the Rings: The Rings of Power,” reportedly the most-expensive TV show ever created.

Netflix ended its most-recent fiscal period with more than 223 million subs worldwide, including more than 73 million across North America.

“Streaming services are introducing new content, services, and partnerships that are changing how consumers interact with video,” Jennifer Kent, VP of research, said in a statement. “Netflix’s ad-supported plan gives the company a way to win back subscribers who left over high subscription prices. It also gives Netflix a path to creating unique accounts for those who have been content to share passwords with friends and family in the past. It’s an exciting time to track these services, with lots of disruption and change.”

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Parks Associates: Top 10 US OTT Video Services

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