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Parks: Consumers Watch More Than Six Hours of Video Weekly on Mobile Phones
December 1, 2022
With 85% of Americans owning a smartphone, consuming video content on a cell phone is at an all-time high — now more than six hours weekly , according to new data from Parks Associates.
The Dallas-based research firm found that consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consuming video on a TV set, tablet, and computer continues to decrease. Advertising-based online video (AVOD) accounts for the largest share at nearly two hours per week on average, but consumers also spent more than one hour each watching subscription video services (SVOD) and livestreaming content on their mobile phones.
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“The shift between platforms will push the industry to tailor services and content more aggressively to suit mobile phone viewers,” Elizabeth Parks, president/CMO of Parks Associates, said in a statement. “This changing dynamic will likewise increase the importance of AVOD offerings, already increasingly popular on mobile phones.”