December 10, 2018
Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.
While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.
Indeed, consumption of DVD and Blu-ray Disc content trailed the DVR and video-on-demand, while besting pay-per-view.
“As an industry, we’re embarking upon one of the most exciting and opportunistic times in the OTT and digital entertainment market,” Colin Petrie-Norris, CEO of Xumo, the Irvine, Calif.-based online TV platform.
Petrie-Norris, along with other industry executives, are participating in Parks’ first-ever “Future of Video: OTT, Pay TV and Digital Media” confab, occurring today (Dec. 10) in Marina del Rey, Calif.
The confab will underscore ongoing proliferation of OTT video at the expense of pay-TV (and broadcast), including changes in how content and advertising is targeted toward specific consumers.
“Content will always be king, but equally as important in delivering quality OTT experiences is personalization,” said Darren Lepke, marketing director, Verizon digital media services.