Parks: 93% of U.S. Households to Have Broadband Service by 2025

As more U.S. households ditch pay-TV service, they are also signing up for high-speed internet service, or broadband (from the same pay-TV operators) to access over-the-top video entertainment, including live sports.

Data analysis from Parks Associates in Dallas, Texas, suggests that 93% of all U.S. homes will subscribe to a broadband service by 2025. About 84% of U.S. households have high-speed internet access today, according to The Internet & Television Association.

“The home broadband market is entering a time of renewed competition and innovation, with the emergence of several new players and growing fiber deployments,” Kristen Hanich, director of research at Parks, said in a statement.

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Hanich said that while adoption of the original pay-TV bundle is declining, new value-added services are providing new opportunities for increasing customer satisfaction and growing revenue.

“Optimized Wi-Fi and gateway-based cybersecurity are popular in the residential market, and in the multiple dwelling unit (MDU) space, bulk internet and managed Wi-Fi deployments make this a competitive, but potentially lucrative, market,” she said.

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