Parks: 63% of U.S. Internet Homes Own a Smart-TV, 87% Subscribe to at Least One Streaming Service
January 13, 2023
New Parks Associates research finds that 63% of U.S. internet households own a smart-TV, up from 38% in 2015. The Dallas-based company highlights how companies such as Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku announced at CES it would manufacture its own line of smart TVs this year, and many companies showed off new TV technologies.
“Smart-TVs are part of the modern home; this device will be a key element of an integrated whole-home entertainment vision going forward,” analyst Elizabeth Parks said in a statement. “New applications and integration are bringing together the smart home and entertainment ecosystems to further monetize its user base and have more control of the data in the home.”
Parks finds that 87% of U.S. internet households have at least one streaming service. At CES, many companies announced new smart-TVs and seek to leverage the operating system (OS) as much as the hardware for future applications. TV manufacturers and tech giants, such as Amazon, Apple, Google, and Samsung, are building smart home controls into the TV, transforming this device into a home control platform.