December 15, 2021
New data from Parks Associates finds nearly half of all U.S. broadband households have four or more over-the-top streaming services, an increase of 3% since the first quarter.
The data, which includes free ad-supported video platforms and online TV, is based on a third-quarter survey of 10,000 broadband households.
“Free, live, and aggregated services such as online TV bundles and AVOD are rising in popularity,” Matt Smith, VP of business development at Symphony MediaAI, an entertainment software company, said in a statement. “Historically effective acquisition tactics such as free SVOD trials have fallen out of favor with Disney, Netflix and other market leaders. As industry service models shift, content providers must navigate even more fragmented revenue streams and customer engagement strategies.”
Symphony MediaAI, along with eight other companies, is participating in Parks’ Future of Video virtual confab through today (Dec. 15).