Parks: 45% of U.S. Broadband Households Subscribe to Three or More Video Services, Up From 27% in 2019

The surge in high-profile subscription streaming video platforms launched in 2020 has resulted in consumers gravitating toward more than one SVOD service. New data from Parks Associates contends that 45% of survey respondents subscribe to three or more services such as Netflix, Disney+, Hulu or Amazon Prime Video, up from 27% in 2019.

The survey also found that 61% subscribe to at least two services, up from 48% last year; 31% subscribe to at least four, up from 14%.

The Dallas-based research firm is holding a virtual confab Dec. 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku and Fandango, among others, to discuss the state of the industry.

The Big 3 of Netflix, Amazon, and Hulu have dominated this market, but the influx of many new content and service options is driving more spending and sampling among households,” Elizabeth Parks, president of Parks Associates, said in a statement. “At Future of Video, we welcome industry players to explore adoption, consumer attitudes, and sustainable business models for OTT services.”

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