Parks: 35 Million U.S. Internet Households Covet Cloud-Based Gaming Subscription Services

Internet-based video game play continues to entice consumers. New data from Parks Associates estimates that more than 35 million U.S. internet households are interested in subscribing to a cloud-based gaming service, with demand growing to nearly 39 million households by 2024.

Dallas-based Parks, which is hosting a webinar on the subject Sept. 29, reports that 78% of interested U.S. broadband households would subscribe to a cloud gaming service at $9.99 per month. The webinar aims to identify and discuss the specific factors hindering the viability of cloud gaming and its potential mainstream success at the ecosystem, network and experience levels.

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“A variety of players are testing the cloud gaming market, as it has tremendous opportunities for recurring revenues and service expansion, provided companies can deliver a strong and positive consumer experience scalable to mainstream audiences,” Elizabeth Parks, chief media officer, said in a statement.

Dr. Dhananjay Lal, senior director of advanced R&D with Adeia, contends that cloud-based video games represent new market opportunities across the both the gaming and technology spectrums.

“Challenges around network performance, convenience for consumers, and models of monetization are hindering adoption today,” he said in a statement. “In this webinar, we break down the future development needed to make widespread adoption of cloud gaming a reality.”

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