Parks: 31% of U.S. Internet Households Watch AVOD Services

The ongoing proliferation of over-the-top video consumption in U.S. broadband homes finds that 31% of households watch ad-supported VOD services, with another 40% having consumed a live event online in the past three months, according to new data from Parks Associates.

The Dallas-based research firm is hosting a virtual panel March 31 as part of its fifth annual Future of Video: OTT, Pay-TV, and Digital Media conference series.

“The future of entertainment involves customers streaming content in new ways, satisfying content needs anytime and anywhere, through subscription and free models,” Jeremy Simon, VP and head of global streaming partnerships for Amdocs, and confab panelist, said in a statement. “These new business models mean meeting the customer needs is more complex than you might think.”

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Other panelists include:

  • Susan Agliata, director of business development, OTT ecosystem, for Samsung Electronics
  • Lior Friedman, SVP of business development for Amagi Corporation
  • Tom Goedde, chief marketing officer for SimWin Sports
  • Ben Grad, SVP, head of content strategy and acquisition, for FuboTV
  • William Marks, SVP of business development and digital for ovation television
  • Nick Meacham, CEO of SportsPro Media
  • Geoff Reiss, head of fantasy and gaming for Yahoo Sports
  • Marty Roberts, VP of media analytics at Brightcove
  • Sourik Samaddar, manager of consumer solutions at Akamai Technologies
  • Chris Wilson, director of market development, sports, at MediaKind


“WarnerMedia leans into our partner relationships to attract new audiences to HBO Max and works with these platforms to keep customers engaged,” said Melissa de la Rama, VP of distribution, at the pending Warner Bros. Discovery media company. “I look forward to discussing how we find success working with our distribution partners.”

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