Parks: Nearly a Quarter of U.S. Internet Homes Support Video, Music Piracy

New data from Parks Associates found that almost one-fourth of U.S. internet households (23%) agree that pirating content is acceptable, up from 14% in 2019.

According to the MPAA, pirated video generates upwards of 230 billion views a year, with 80% of global online piracy due to illegal streaming services. Video piracy costs the U.S. economy between almost $71 billion each year.

Specifically, more than 126 billion views of U.S.-produced TV episodes are generated every year. About 70,000 jobs a year are lost domestically due to music piracy. Illegal downloading of copyrighted materials takes up 24% of the global bandwidth.

“Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior,” Jennifer Kent, VP of research at Dallas-based Parks, said in a statement.

Parks is holding a virtual webinar on the topic Sept. 22 at 11 a.m. CT as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media.

“The session provides insights on piracy behavior and triggers and strategies to balance piracy prevention with subscriber retention and churn motivators,” Kent said.

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