May 6, 2021
Paramount+ (formerly CBS All Access) in June will exclusively debut the new science-fiction thriller Infinite, starring Mark Wahlberg and directed by Antoine Fuqua, ViacomCBS CEO Bob Bakish said on the May 6 first-quarter (ended March 31) fiscal call.
The movie will skip theaters, Bakish said. It was originally slated to launch in theaters on Sept. 24 — then subsequently got pushed up to Memorial Day, according to Box Office Mojo.
The move mirrors WarnerMedia’s strategy to release the entire 2021 Warner Bros. theatrical slate concurrently on its streaming service HBO Max and in theaters — a strategy corporate parent AT&T has attributed to ongoing Max sub growth.
Paramount, which generated a record low $1 million in revenue during the 90-day fiscal period due to shuttered theaters, had previously announced shortened theatrical windows for A Quiet Place Part II and Mission: Impossible 7 in an effort to expedite access on Paramount+. New “Paranormal Activity” and “Pet Sematary” releases will now also forgo theatrical distribution for the streamer.
Paramount previously licensed Aaron Sorkin’s The Trial of the Chicago 7 and the comedy The Lovebirds to Netflix. The studio also licensed rights to Tom Clancy’s Without Remorse, starring Michael B. Jordan, and Eddie Murphy sequel Coming 2 America to Amazon Prime Video. Oscar winner The United States vs. Billie Holiday was licensed to Hulu.
Paramount+ will add 1,000 movies in June as part of a “Mountain of Movies” marketing campaign designed to upgrade the platform’s title count to 2,500.
“All of this is a preview to a substantial ramping up of original movies next year, when we expect to begin averaging an original movie a week in 2022,” Bakish said.