May 6, 2021
It’s a streaming world at ViacomCBS as the media company reported that its upstart Paramount+ SVOD service (formerly CBS All Access) and Showtime OTT subscription streaming video platforms had a combined 36 million subs worldwide through the first quarter (ended March 31). That’s up 6 million subs since the previously-reported period.
ViacomCBS did not update total domestic Paramount+ and Showtime OTT subscribers, which ended Feb. 24 with 19.6 million combined members. CBS All Access became Paramount+ on March 4.
On Paramount+, the biggest drivers of sign-ups were live sports and specials, including the Super Bowl, NCAA Basketball Tournament, UEFA Champions League Soccer, “Oprah With Meghan and Harry” and “The Grammy Awards,” as well as kids’ content, including programming from the “SpongeBob” universe and “iCarly,” and original programming, including “The Stand” and “Star Trek: Discovery.”
Original programming, content from cable brands and Paramount movies drove almost half of Paramount+ subscriber engagement. Globally, Nickelodeon programming was a significant driver of sign-ups and
engagement on Paramount+.
Next up for Paramount+ is Australia, which launches there on Aug. 11, featuring Paramount movies, Showtime, and Paramount+ Originals, in addition to a cross-section of product from cable brands and Network 10.
“By the end of 2021, we’ll have launched subscription streaming services led by Paramount+ in 25 markets,” ViacomCBS CEO Bob Bakish said on the fiscal call.
Showtime OTT delivered its best quarter ever in sign-ups, streams and hours watched, driven by originals, including “Your Honor” and “Shameless,” as well as theatricals.
Separately, AVOD platform Pluto TV saw monthly average users increase to nearly 50 million, adding 6 million global users in the quarter. Pluto TV’s international expansion has continued, launching in France.