August 15, 2022
Walmart and Paramount Global have reached a deal to allow Walmart+ subscribers access to Paramount+ as a perk, according to reports.
The deal was first reported by The Wall Street Journal, which cited sources familiar with the discussions.
Walmart, according to an earlier New York Times report, has also held talks with subscription streaming video giants Disney+ and Peacock about incorporating the platforms in its e-commerce shopping service Walmart+, which costs $12.95 per month and features free shipping, fuel discounts and a free six-month subscription to the Spotify music service.
According to The New York Times, which cited sources familiar with the situation, Walmart is interested in emulating marketing agreements Disney+ and Paramount+ have with Verizon and T-Mobile offering their wireless subscribers limited free SVOD access.