March 25, 2021
CBS Sports and Lega Serie A March 25 announced details of a multi-platform agreement for exclusive U.S. rights to the Serie A Championship, the Coppa Italia and the Supercoppa Italiana professional soccer events.
Paramount+ has made soccer a focal point of its platform, streaming more than a thousand live matches each year across an extensive portfolio of soccer properties, including UEFA club competitions, NWSL, Concacaf Men’s World Cup Qualifiers, Liga Profesional de Fútbol, and Serie A.
The former CBS All Access SVOD service will stream more than 400 club matches live each season through 2024, featuring all 380 Serie A matches, at least 25 Coppa Italia matches, including all contests from the fourth knockout round on, and the Supercoppa Italiana match each year between the winners of Serie A and Coppa Italia. Select matches will be televised each year on CBS Sports linear platforms, including CBS Sports Network.
“We are building critical mass in soccer, and the addition of Serie A, Coppa Italia and the Supercoppa Italiana is another major step in the expansion of CBS Sports’ extensive lineup of live soccer coverage on Paramount+ and across our linear and digital platforms,” Jeffrey Gerttula, EVP and GM of CBS Sports Digital, said in a statement.
Lega Serie A CEO Luigi De Siervo said the deal provides the league a foothold in a strategic foreign market, underscoring the growth of the international image of the Serie A brand.
“Today it is not a point of arrival, but rather the beginning of a process of investments in human resources and editorial contents to support the continued growth of Serie A in the North America territory,” De Siervo said. “This is the result of the work of the last 18 months and of the increasing number of American owners who have decided to invest in our teams.”
CBS Sports begins coverage in August with the start of the 2021-22 Serie A season. Additional coverage details will be announced in the coming months in conjunction with the 2021-22 Serie A and Coppa Italia schedules.
CBS Sports Digital will deliver additional coverage and original programming and feature highlights across social channels and CBS Sports HQ, the 24/7 streaming sports news network.