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Paramount Network’s ‘Yellowstone’ Tops $100 million in Transactional Revenue to Rank as No. 1 Selling Show in 2021

Paramount Home Entertainment March 16 announced that Paramount Network and 101 Studios’ “Yellowstone” was the top-selling TV show in 2021 across both physical and digital transactional media.

Along with Marvel and DC, “Yellowstone” was one of 2021’s top three entertainment franchises in transactional ownership.  Cable’s top series generated more than $100 million in consumer spending, and season four of the show was the top TV release on digital last year. Season four arrived on Blu-ray Disc and DVD March 8, generating the highest first-week physical sales for a TV series since the final season of “Game of Thrones” in December 2019.

The SAG, PGA and Emmy Award-nominated “Yellowstone” continues to be a massive hit. In 2021, the series was the top-rated show on television, excluding news and sports among adults 18-49, according to Nielsen. The show has been renewed for a fifth season on Paramount Network.

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The series, co-starring Keven Costner, made its domestic debut in June 2018 and was followed by a home entertainment release in December.  As the show’s popularity has grown, so have sales of subsequent seasons, with the first four seasons having sold well over 2 million units on Blu-ray and DVD in the U.S. to date.

“We are thrilled to be part of the phenomenon that is ‘Yellowstone,’” Bob Buchi, president of Worldwide Home Entertainment at Paramount Pictures, said in a statement. “The passion from the show’s fans is undeniable, and the support from our digital and physical retail community has been tremendous. As fandom continues to grow, we look forward to bringing Taylor Sheridan’s iconic series to people who want to relive the experience again and again via home entertainment.”

Written and directed by Academy Award-nominated screenwriter Taylor Sheridan, the series is a family drama that follows the epic story of a multi-generational family that controls the largest contiguous ranch in the U.S. Other cast members include Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Jefferson White, Forrie Smith, Denim Richards, Ian Bohen, Finn Little, Ryan Bingham, Gil Birmingham and Will Patton.

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