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Paramount+ Names Top 2021 Drivers

Nine months after launch and rebranding, subscription streaming service Paramount+ is wrapping up 2021 with a look at what trended on the platform.

Parent ViacomCBS said it ended the most-recent fiscal period (Sept. 30) with 47 million streaming subs across Paramount+, Showtime OTT and Noggin, among other over-the-top video services. The Paramount Pictures namesake is projected to be profitable in a “couple years,” CEO Bob Bakish said on a recent investor call.

The top SVOD sub driver was live sports, such as “The NFL on CBS,” in addition to soccer properties UEFA and Concacaf.

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Meanwhile, “Star Trek: Discovery,” which returned this year for its fourth season, was the most-watched original on the streamer. New series “iCarly,” which follows Carly Shay, the original influencer, and her friends navigating work, love and family now as adults, was the second-most-watched original series.

“Kids and family” was the most-watched content genre, with “reality” and “crime” coming in a close second and third, respectively.

“Mayor of Kingstown,” the new scripted series starring Jeremy Renner and Dianne Wiest, was the most-watched original series in its first 30 days and is the most-watched series on the service this quarter, which ends Dec. 31.

Sequel thriller A Quiet Place Part II, the horror sequel starring Emily Blunt, was the most-watched, female-led series or movie. “SpongeBob SquarePants,” an international franchise with a deep catalog, was the most-binged series.

“SEAL Team,” the military drama starring David Boreanaz, was the most-watched drama, followed by the increasingly popular original series “Evil.”

Feature film Infinite, starring Mark Wahlberg, Chiwetel Ejiofor and Jason Mantzoukas, was the most-watched original movie on the platform. The film also earned the spot for most-watched trailer and most-streamed thriller. A Quiet Place Part II came in a close second for most-watched movie.

Paw Patrol: The Movie, the family film that streamed the same day it hit theaters, was the most-rewatched movie. Adele One Night Only, a special featuring a highly awaited performance by U.K. singer Adele and a candid interview in Oprah Winfrey’s rose garden, was the most-watched special.

South Park: Post COVID, the first of 14 specials coming to the service exclusively from creators Trey Parker and Matt Stone, was one of the most-watched comedies together with returning original, “Why Women Kill.”

“Rupaul’s Drag Race All Stars,” the reality competition series, was the most-streamed social reality series. iCarly’s “iStart Over,” the first episode in the reimagined series starring Miranda Cosgrove, was the most-downloaded episode to watch on-the-go.

To jumpstart consumer interest in the streamer, new consumers can try the platform for 30 days free by using the promo code “PEAKSALE.” The limited-time holiday promotion ends Dec. 31, 2021.

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