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Paramount+ Joining ‘The Roku Channel’ as a Premium Subscription Service

Roku Aug. 3 announced that Paramount+ will launch as a Premium Subscription within The Roku Channel later this month. The launch will make Paramount’s ad/subscription streaming platform accessible directly to consumers within The Roku Channel.

Users can subscribe to Paramount+ for $4.99 monthly with ads or $9.99 monthly without ads.

Roku has created a dedicated Live TV Guide for all Paramount+ live content, marking the first time a dedicated programming guide for a third-party streaming partner has been created. Consumers will be able to access Paramount’s live content all in one place. This includes marquee sports, such as “The NFL on CBS” and UEFA, as well as breaking news from CBS News Network and the latest in entertainment news from “Entertainment Tonight”.  Premium subscribers also have access to their local live CBS station, which includes the live stream of events and specials.

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The addition of Paramount+ to The Roku Channel will also mark the first time that live sports content will be available on the platform.

“We’re thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breath of content, IP and live news and sporting events” Rob Holmes, VP of programming, said in a statement.

The Roku Channel offers subscriptions from more than 50 services. It allows users to use a unified one-click experience and enables simple subscription management with a single monthly bill. Users of The Roku Channel can now browse Paramount+ content before signing up, then enjoy a free seven-day trial with one click and no extra apps or other fees required. Once registered, users can watch Paramount+ content from within The Roku Channel.

The Roku Channel also features a diverse lineup of more than 80,000 free movies and programs (with ads) and more than 300 linear television channels in the U.S. It licenses and distributes content from more than 300 partners. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top five channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q2 2022.

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