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Paramount Global, Viaplay Ink European Content Licensing Deal

Paramount Global Content Distribution and Viaplay (formerly NENT Group) have agreed to a content licensing deal spanning the Nordic and Baltic regions, Poland and the Netherlands. Viaplay subscribers in multiple markets will be able to access CBS television shows and library titles from The CW, Paramount Television Studios and Showtime.

Under the deal, titles available include shows such as “CSI: Vegas”; medical drama “Good Sam,” starring Sophia Bush and Jason Isaacs; animated comedy “HouseBroken,” with voice talents including Lisa Kudrow; and “4400,” the reimagining of the Emmy-nominated sci-fi series “The 4400.”

“We look forward to bringing a wide selection of CBS Programming and world-class library to Viaplay’s audiences,” Lisa Kramer, president of international television licensing at Paramount Global Content Distribution, said in a statement.

In the Nordic region, the agreement includes library seasons of “Elementary,” “The Good Wife,””Cheers,” “Madam Secretary,” “CSI: NY,” “90210,””King of Queens,” “Catch-22” and “Looking for Alaska.”

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Current and library titles coming to Viaplay in Poland include “Billions,” “Blood & Treasure,” “FBI: Most Wanted,” “The Good Fight,” “Hawaii Five-0,”  “A Million Little Things,” “SEAL Team,” “Survivor” and “Walker,” a reimagining of the long-running series “Walker, Texas Ranger.”

In the Netherlands, the shows available on Viaplay include “Walker,” “The Good Fight,” “Bull,” “Frasier,” “The Good Wife,” “King of Queens,” “Californication,” “Elementary,” “Madam Secretary,” and “Deadwood.”

“Paramount is one of Hollywood’s most renowned storytellers, and Viaplay viewers in 10 countries can now enjoy many of the biggest and best shows from their incredible line-up with us,” added Filippa Wallestam, Viaplay group chief content officer.

Alongside Paramount Global Content Distribution, Viaplay has long-term contractual relationships with U.S. studios, including Sony Pictures, MGM, and NBCUniversal, among others.

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