May 2, 2022
Paramount Global on May 2 announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release Top Gun: Maverick, starring Tom Cruise.
Produced by MTV News and Velocity, MTV News correspondents Josh Horowitz, Dometi Pongo and Simone Boyce will host the livestream and provide fans at home with the opportunity to view real-time exclusive content and red-carpet moments from the film’s San Diego premiere event on May 4. Fans can tune-in at 3:30 p.m. PT / 6:30 p.m. ET, via Paramount’s branded channels around the world.
Movie cast members and creative talent who will be in attendance, include Tom Cruise, Miles Teller, Jennifer Connelly, Jon Hamm, Glen Powell, Lewis Pullman, Joe Kosinski (director), and Jerry Bruckheimer (producer), among others.
Paramount is seeking to harness the global YouTube footprint across its portfolio of consumer brands to distribute the event in real-time to millions of subscribers of the MTV, Comedy Central, BET and additional Paramount brand channels. The event will utilize YouTube’s new Live Redirect feature and direct global audiences from nearly 150 Paramount branded YouTube channels to the livestream.
“Through our partnership with YouTube, for the first-time Paramount will fully capture the collective power of our global YouTube channels from our brands,” Lee Sears, EVP and head of velocity international, and GM of international events, digital, ad sales and integrated marketing for Paramount Global, said in a statement.
The partnership encompasses multiple touchpoints, with YouTube creators, such as Ian Boggs, attending the event’s red-carpet celebration in-person and offering subscribers exclusive behind-the-scenes moments. Regional channel managers across the globe will be interacting live with fans from the MTV YouTube channels in their native languages, to give fans a more engaging and inclusive global experience. The livestream will be promoted on Google TV carousel, and there will be an exclusive screening for creators later in May.
“This livestream event is such a powerful and innovative use of Paramount’s global reach across their network of YouTube channels,” said Fede Goldenberg, global head of TV and movie AVOD partnerships for YouTube. “We’re proud to partner with such an iconic brand on an experience that will delight fans around the world through exclusive access to the Top Gun: Maverick red carpet.”