Panasonic 4K OLED TV Designed With Hollywood Help

Panasonic Jan. 7 announced the launch of the GZ2000, featuring a Professional Edition 4K OLED panel tuned in Hollywood that incorporates custom hardware improvements by Panasonic.

“Optimized by a leading Hollywood colorist, the new panel highlights unparalleled color accuracy and significantly better than average brightness levels,” according to a Panasonic press release.

Panasonic announced it is the world’s first TV to support the high dynamic range formats HDR10+ and Dolby Vision, as well as the HLG Photo format, the new still image format which brings still photography into the HDR world.

“Together, Dolby and Panasonic are bringing best-in-class audio and imaging technology to Panasonic’s TVs,” said John Couling, SVP, commercial partnerships, in a statement. “Dolby Vision and Dolby Atmos perfectly complement the GZ2000’s advanced display, transforming it into an entertainment powerhouse.”

The GZ2000 is also “the world’s first TV with built-in upward-firing speakers capable of delivering Dolby Atmos immersive audio with total ease and convenience,” Panasonic announced. “The total audio system has also been tuned by Technics engineers.”

Supporting both Google Assistant and Amazon Alexa, the GZ2000 can integrate with a smart home setup.

Available in 65-inch and 55-inch screen sizes, the GZ2000 OLED features the color-tuning skills of Stefan Sonnenfeld. Sonnenfeld, founder and CEO of Company 3, is “a trusted collaborator of some of the world’s best filmmakers,” Panasonic announced, applying his skills as a colorist to such features as A Star Is Born, Wonder Woman, Man of Steel, Beauty and the Beast, Star Wars: The Force Awakens, Jurassic World and 300. He uses Panasonic OLED screens as large-format client reference monitors in his daily workflow, according to the release.

The TV’s average brightness level has been boosted significantly and contrast handling improved, resulting in increased dynamic range, the release stated.

“HDR content now looks even more impactful, with the GZ2000 effortlessly able to reproduce tricky scenes of variable brightness and contrast — often found in live sports broadcasts and in action movies,” the release stated. “Because of this level of customization, combined with the exceptional color-optimizing skills of Sonnenfeld, Panasonic has created some of the most accurate, cinematic images ever seen on a TV.

“Additionally, in response to requests from Hollywood’s professional users, Panasonic has extended the range and reduced the interval between calibration steps at the darkest end of the RGB and gamma scales.”

The GZ2000 is also compatible with Hybrid Log-Gamma (HLG), an HDR format expected to be widely adopted by TV broadcasters, the release stated.

The GZ2000 also features Panasonic’s new My Home Screen 4.0, which allows viewers to tailor the TV user interface to their own preferences, the release stated. The layout of the home screen can be reconfigured to allow customized layouts. Access to VOD and broadcast content is also easier thanks to a redesigned GUI that includes icons for decks that provide shortcuts to live TV, connected devices and apps such as Netflix, Amazon and YouTube. Viewers can even add frequently watched TV stations to the home screen.

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