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OTT.X Launching X-Fronts Confab May 24-25

OTT.X  has announced its inaugural X-Fronts event will be held May 24-25 at the Skirball Cultural Center in Los Angeles.  

The confab will provide “new opportunities for the next frontier of audience engagement,” according to the industry organization.

The X-Fronts will be an exchange consisting of pitches and presentations by prominent and up-and-coming AVOD and FAST platforms, networks, and channels to an audience of brands, advertisers and ad agencies, according to OTT.X. Presentations will include details about lineups, content promotion and other plans for the coming year. 

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The X-Fronts event “will serve as a launch pad for the rapidly growing AVOD and FAST markets by educating about and advocating for the growth and promotion of AVOD and FAST platforms,” according to the organization. Attendees will be directly exposed to a wide variety of options for their media budget spends from across the broad spectrum of established and rising stars in OTT streaming, according to organizers.

Each day will include a keynote speaker or panel, and meeting spaces, both private and semi-private, will be available for planned or ad-hoc meetings. 

“It is no secret that AVOD and FAST platforms are quickly becoming prominent players in the OTT and streaming landscape,” Mark Fisher, president and CEO of OTT.X, said in a statement. “By 2024, North American AVOD revenues are expected to reach $20.3 billion and close to 50% of the U.S population will be streaming AVOD content. The X-Fronts provides a first mover opportunity into the next generation of content viewing and audience engagement.”

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