May 19, 2021
The industry organization OTT.X has announced it will return to in-person events, starting with a Los Angeles area Salon on July 22.
“It’s hard to believe that it has been 14 months since the last in-person OTT.X event, our NYC Roundtables in March of 2020, days before the city shut down,” reads a message to members. “We are excited to announce that in-person events at OTT.X are coming back.”
The 2021 OTT.X Summit: Conference and Market will also be in-person Sept. 1-2 at the Skirball Institute in Los Angeles, and the 13th annual OTT.X@Pipeline will also be held in-person at the Skirball on Dec. 8, the organization announced.
“We’ve learned a lot during the Pandemic about the value of virtual events, and we’ve developed a clear strategy for our future based on our learnings,” reads the message. “Over the past year, we’ve created networking opportunities and business meetings within virtual events — but these aren’t nearly effective as being in-person. On the other hand, offering panels and presentations virtually, both live and on-demand, have proven to be a value not only to our traditional attendees, but to a much broader audience unable to participate in person.”
Thus, OTT.X will not abandon virtual presentations. It will employ a hybrid strategy. Some events will be completely virtual, some events will be completely in-person, and some events, such as the Summit, may have some features of both (such as broadcasting the panels and presentations).