OTT.X Promotes Eric Hanson to EVP

Trade organization OTT.X (formerly the Entertainment Merchants Association or EMA) has promoted Eric Hanson to EVP.

Hanson was previously VP of industry leadership.

Since joining the Association in 2018, Hanson has managed all activities and advocacy related to the digital supply chain, and in 2020 took on responsibility for the newly launched OTT.X Leadership Development Foundation, hosting its first summit that summer. In that same year, Hanson led the OTT.X Channels CIG’s initiative to launch its first Impact Awards.  In addition, Hanson is now responsible for managing all OTT.X Common Interest Groups, committees and councils and their work groups, projects and initiatives.

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“I am pleased to recognize the tremendous job Eric has done over the past three years — both the impact he has made in our industry’s supply chain as well as the instrumental role he’s played in the transition from EMA to OTT.X, broadening and expanding the Association’s focus and its membership,” Mark Fisher, president and CEO of OTT.X, said in a statement.

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Prior to joining OTT.X, Hanson was engaged in strategic planning, operations and process engineering work with Microsoft, Intel and Amazon. He was responsible for building and leading the content operation function for Xbox Live Video, launching the Xbox HD movie and television download service in 2006, and for build-out and management of the content operations function for Intel’s OnCue service.

Hanson has been active in industry engagement and standards since 2001 when he led the planning process for Microsoft’s media standards engagement and later oversaw Xbox’s representation in industry and standards groups including the EMA’s digital supply chain initiatives.

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