July 3, 2018
Olympic Gold medalist Oscar de la Hoya’s Golden Boy Promotions has signed a partnership with Facebook to bring ad-supported live boxing to the social media giant’s Watch streaming platform.
The first of five live fights on Facebook Watch begin Aug. 11 featuring Jesus Rojas (26-1-2, 19 KOs) defending his WBA World Featherweight title against Joseph “JoJo” Diaz Jr. (26-1, 14 KOs) at the Avalon Theatre in Los Angeles.
Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and smart TV apps.
Launched last August, Watch is projected to generate $565 million in revenue this year, including $200 million on original content spending, according to Morgan Stanley analyst Brian Nowak. The average Facebook user spends 50 minutes daily on the social media platform.
The platform earlier this year inked content deals with Fox News, CNN and Major League Baseball – the latter involving exclusive access to 25 afternoon games.
“This is a game-changing deal for the sport of boxing,” De la Hoya said in a statement. “The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories.”
The 1992 Gold medalist and world champion in six weight divisions, De la Hoya will be the executive producer on each fight, with Facebook incorporating real-time viewer interaction through its social media platform.
“Through this unique partnership, a global community of sports fans will have access to some of boxing’s most exciting live bouts and be able to interact with the action like never before,” said Devi Mahadevia, North America live sports programming lead at Facebook.