November 9, 2021
Online budget TV platform Philo Nov. 9 disclosed that the season four debut of “Yellowstone” on Nov. 7 contributed to a huge day for single-day subscriber sign-ups.
According to media reports, the “Yellowstone” debut, featuring Kevin Costner headlining an ensemble cast, was watched by 8.38 million viewers — the second-largest audience behind the season premiere of “NCIS,” with 8.45 million viewers. The first episode also drew the biggest same-day audience for any cable scripted since an episode of “The Walking Dead” in 2017.
Not surprisingly, Philo said “Yellowstone” was the most-popular show streamed in Montana, including the cities Billings, Butte, Bozeman, Helena and Great Falls; Casper and Cheyenne in Wyoming; and Idaho Falls (Jackson) and Twin Falls in Idaho.
The show also did well mid-sized cities, including Denver, Salt Lake City, Oklahoma City, Portland, Ore., and Tulsa, Okla., in addition to Abilene, Amarillo, Boise, Idaho, Cedar Rapids, Des Moines, IA; Evansville, Laredo, Lexington, Louisville, Colo.; Lubbock, Tex.; Topeka and Wichita, Kan.
Philo said Tyler Perry’s “Sistas” and “The Oval” also generated significant viewership, however, the majority of those respondents watched the show later, via DVR and on-demand.
The $25 monthly service eschews all regional sports networks and major broadcast channels in an effort to reduce cost. Primary channels include AMC Networks, A&E, MTV, BET, Discovery, VH1, Food Network, History, Nickelodeon, OWN, TLC, Lifetime, Hallmark, Paramount, TV One, in addition to premium channel add-ons Starz and Epix — available for $9 and $6 monthly, respectively.
Philo ended the most-recent fiscal period with 800,000 subscribers — well behind online TV market leaders Hulu + Live TV (4 million), YouTube TV (2 million) and Sling TV (2.4 million).