‘On My Block’ Climbs to No. 2 on Digital Originals Chart

The March 29 debut of the second season of “On My Block” helped push the Netflix series to No. 2 on Parrot Analytics’ digital originals chart for the week ended April 6, up from the No. 13 spot a week earlier.

The show, a coming-of-age drama about four teens in the Los Angeles inner city, registered 43.3 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content, representing a 142.5% spike from the previous week.

Another big gainer for the week was CBS All Access’ “The Twilight Zone” reboot from Jordan Peele, which debuted its first two episodes April 1. The show registered 40.3 million expressions during the week, a 135% jump that pushed it to No. 5 on the chart, up from No. 16 a week earlier.

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Netflix’s “Stranger Things” held onto the No. 1 spot for another week with 46 million expressions, an 11% dip from 51.5 million the previous week.

Netflix’s “The Umbrella Academy” slipped one spot to No. 3 for the week, drawing 42.5 million expressions, a 3% gain from a week earlier.

Hulu’s true crime drama “The Act” rose to No. 4 from the seventh spot a week earlier, upping its weekly expressions 58% to 42 million.

Amazon Prime Video’s “Hanna,” based on the 2011 movie of the same name, jumped to No. 8 from No. 28 with 28.5 million expressions, a 146% increase from the previous week.

The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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