On Eve of Explosive Finale, ‘Handmaid’s Tale’ Takes Top Spot on Digital Originals Chart

With fans eager for the explosive finale on July 11, demand for Hulu’s “The Handmaid’s Tale” rose 8% in the week ended July 7, enough to push the dystopian drama into the No. 1 spot on the digital originals chart, according to Parrot Analytics data.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“The Handmaid’s Tale” bumped last week’s top digital original, “Marvel’s Luke Cage,” down to No. 3.

“Marvel’s Luke Cage,” based on the Marvel Comics character of the same name, shot to No.1 the prior week with a 63% surge in demand triggered by the June 22 debut of Season 2. Since then, demand only slipped less than 9%.

Finishing at No. 2 on the digital originals chart the week ended July 7 was Netflix’s “Queer Eye,” up from No. 4 the previous week – even though demand was essentially flat.

The controversial teen drama “13 Reasons Why” slipped one spot to No. 4, with a nearly 26% drop in demand from the prior week suggesting binge viewers are finishing up their Season 2 marathons.

All 13 episodes in Season 2 were released on Netflix on May 18. The series immediately shot to No. 1 on the digital originals chart and remained in the top spot for five consecutive weeks.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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