July 23, 2021
The Universal Pictures thriller Old, from director M. Night Shyamalan, joins Paramount Pictures’ newest “G.I. Joe” franchise release Snake Eyes: G.I. Joe Origins as the July 25 weekend’s biggest new theatrical releases.
The two films will take on previous domestic box office champs Disney/Marvel Studios’ Black Widow and Warner Bros. Pictures’ Space Jam: A New Legacy.
Unlike Black Widow and Space Jam: A New Legacy, both Old and Snake Eyes will have exclusive theatrical runs. Universal, which has abbreviated window agreements with AMC Theatres and Regal, could offer Old to consumers in the home for $19.99 PVOD after three weekends if total ticket sales fall below $50 million.
The studio’s sequel The Forever Purge is available today (July 23) across myriad digital platforms, including Redbox Digital, Vudu Fandango and Amazon Prime Video.
Both Old and Snake Eyes are reportedly projected to generate around $15 million each this weekend across 3,500 screens, which includes Thursday (July 22) previews.
Black Widow and reigning box office topper Space Jam: A New Legacy, starring LeBron James, are concurrently available online, the former, starring Scarlett Johansson, via a $29.99 Premier Access Disney+ add-on, and the latter for no extra charge to HBO Max subscribers.
Recent data from Samba TV found that 2 million households have purchased Black Widow, a $60+ million tally Disney confirmed in its first-ever PVOD data disclosure. Some observers contend the strong in-home consumer demand hurt the Marvel superhero’s sophomore weekend box office, which plummeted about 68%.
Other holdovers include Universal’s F9: The Fast Saga with $4.8 million projected box office, according to Box Office Pro; Sony Pictures’ Escape Room: Tournament of Champions ($3.7 million); The Boss Baby: Family Business ($3.3 million, Universal); The Forever Purge ($2.2 million); A Quiet Place Part II ($1.5 million, Paramount), and Roadrunner: A Film About Anthony Bourdain ($1 million, Focus Features).