"Obi-Wan Kenobi" (official screen capture courtesy of Disney+)
June 1, 2022
Ewan McGregor’s return to headline and produce new original series “Obi-Wan Kenobi” proved to be a winner for Disney+. The May 27 episode ranked as the most-streamed premiere ever on the SVOD service, according to new data from Samba TV, which tracks an addressable footprint of 46 million opted-in devices worldwide.
The series narrowly edged out the second-season premiere episodes of Star Wars shows “The Mandalorian” and “The Book of Boba Fest,” and Marvel Studios’ “Moon Knight.”
Samba said 2.14 million U.S. households watched “Obi-Wan Kenobi” through May 30, compared with 2.08 million U.S. homes that watched “The Mandalorian” season two premiere Oct. 30, 2020, during the L+3D window.
About 1.6 million U.S. homes watched the March 30, 2022, “Moon Knight” debut during the L+3D window. Another 1.5 million U.S. homes watched “The Book of Boba Fett” Dec. 21, 2021, premiere during the L+3D window.
“Big name-brand properties are attracting some of the largest streaming audiences we see for their premier weekends,” Ashwin Navin, CEO of Samba TV, said in a statement. “As ad-supported streaming models continue to gain steam, these huge weekend draws are going to be critically important for brands that are looking for incremental reach beyond linear TV.”