Erik Gruenwedel
June 25, 2019
The National Rifle Association is reportedly ceasing streaming live video on its branded online TV service, NRATV, which launched in 2016.
The New York Times reported the decision, made June 25, might not impact catalog programming. However, live content produced by media firm Ackerman McQueen and featuring spokesperson Dana Loesch, among others, would end.
At issue was the streaming service’s increasingly hyper-partisan content and the costs to create original programming for a monthly viewership that totaled just 49,000 unique visitors in January, according to comScore.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” Wayne LaPierre, CEO of the NRA, wrote in a message to members obtained by The Times. “So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV’ programming.”
Indeed, the national gun rights lobby, which in recent years has faced allegations of fiscal irresponsibility by some leaders, and investigative overtures by New York Attorney General Letitia James over its tax-exempt status, faced a backlash last year when Loesch hosted a segment on NRATV featuring characters from longstanding pre-school TV show “Thomas & Friends” wearing Klu Klux Klan hoods in front of burning tracks.
The racist depictions were a crude attempt at sarcasm by Loesch in response to “Thomas & Friends” diversifying its cast of TV train characters, including adding a new locomotive named “Nia,” from Kenya.
“NRATV was a malevolent and destructive force that infected public discussions with dangerous misinformation, fomented extremism, and increasingly promoted actual white supremacists,” Angelo Carusone, president of Media Matters for America, said in a statement.
“The fact that NRATV was brought down due in large part to internal strife that catalyzed following public blowback over NRATV attacking a children’s [TV] show for its diversity efforts is another potent reminder that sunlight is the best disinfectant.”
Mattel, which owns the Thomas the Tank Engine brand, denounced the depiction, saying it violated the company’s policy for inclusivity and kindness.
“We are not associated with images that promote hate and denounce any images of our brands that are being used to convey a message not in line with the values of the company,” Mattel said in a statement last September.
Related Posts
Report: Live Streamers Skirting Payment for ProgrammingAs of the third quarter of 2017, 12% of U.S. broadband households were using a live streaming platform such as Facebook Live or Periscope, and more than a third of households live-streaming TV shows or sports indicated they opted for…
Hulu: 63% of Live TV Subs Streamed Winter OlympicsHulu said 63% of Live TV subscribers streamed 6.5 million hours of coverage at the 2018 Winter Olympics in Pyeongchang, South Korea, which equates to 15 hours per viewer during the 18-day quadrennial event. Most streamed events included women’s figure…
Sling TV Tops 2.2 Million SubscribersDish Network Feb. 21 announced that its Sling TV unit ended 2017 with more than 2.21 million subscribers – up 47% from 1.5 million subs at the end of 2016. Launched in early 2015, Sling TV was the first standalone…
YouTube TV Available on Roku DevicesRoku Inc. and YouTube Feb. 1 announced the availability of YouTube TV on select Roku devices, allowing Roku users to stream live sports, local and national news, and shows as they air on live TV. For $35/month following a free…