August 18, 2020
With increasing numbers of consumers spending time in the home due to the coronavirus pandemic, sales of consumer technology continues to boom.
New data from The NPD Group found record results continue in the consumer tech market with sales over $2.2 billion during the first week of August (the week ending Aug. 8), a 34% increase compared with the same week a year ago. Revenue during the month of July increased 18% over last year, even without the Prime Day shopping holiday.
Return to school across all grades may be limited to in-home education and limited social gathering, but sales of productivity focused technology products have picked back up with PCs fueling much of the growth.
Notebook PC revenue growth in the U.S. was up 64% compared to same week last year. Beyond PCs, dollar sales of PC headsets (+127%), monitors (+97%) and routers (+87%) all increased as preparations for distance learning drove sales of a slightly altered set of products for back to school.
Stephen Baker, VP and technology industry advisor at The NPD Group, said CE categories tied to home office solutions, organization, and school saw double- and triple-digit dollar sales increases at retail.
“Although [work from home] growth is beginning to level off,” Baker said in a media interview last month.