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NPD: Video Game Sales Decline for Fifth Consecutive Month

Sales of physical and digital video games, hardware and accessories declined in March for the fifth consecutive month, according to new data from The NPD Group. The Port Washington, N.Y.-based research firm said total sales dropped 15% to $4.85 billion

Overall sales slid 15% to $4.853 billion, from $5.7 billion in the previous-year period. The decline is more than double February’s 6% drop, preceded by a 2% dip in January.

Hardware revenue plummeted 24% to $515 million, from $677 million last year. For the first quarter, ended March 31, total hardware revenue declined 15%, $1.2 billion from $1.4 billion. Microsoft’s Xbox Series was the best-selling platform, while the Nintendo Switch again topped all devices in unit sales.

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Accessory sales dropped 23% to $227 million from almost $295 million. In Q1, accessories tallied $592 million, down 16% from almost $705 million. The best-selling accessory remained the Xbox Elite Series 2 Wireless Controller.

Game sales fell 13% to $4.11 billion, from $4.72 billion. For the first three months, revenue dropped 7% to $13.9 billion, from $14.94 billion. The top-selling title was Bandai’s Elden Ring, which is now the No. 2 best-selling title over the past 12 months behind Activision’s Call of Duty: Vanguard.

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