NPD: U.S. Households Have More Than 1 Billion Connected Devices

Consumer technology sales have seen historic growth since the pandemic began as consumers purchased new products to meet their growing technology needs or upgraded existing devices. While the COVID-19 pandemic turned homes into places of work, school and entertainment, the number of media devices used grew and changed to accommodate the changing lifestyle. New data from The NPD Group found that by February 2021, U.S. households had more than 1 billion devices installed, connected and able to deliver digital content to a screen.

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According to NPD’s Device Ownership Trends & Profile Report, from February 2020 through February 2021 there was an increase of more than 100 million TV-connected and mobile devices installed in U.S. households. As of February 2021, U.S. internet homes have an average of 9.5 installed and connected devices, up from 8.5 in February 2020. These devices include connected TVs, streaming media players, Blu-ray disc players, video game consoles, laptops, desktops, tablets and smartphones.

“Stay-at-home orders issued as a result of the pandemic played a part in the tremendous growth we saw in TV-connected and mobile devices last year as consumers looked for new or different ways to consume content while at home more often than they might otherwise be,” John Buffone, executive director, industry analyst with NPD, said in a statement. “This influx of newer hardware and the growing installed base will continue to facilitate the accelerated growth … during 2021 and beyond.”

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