News
Erik Gruenwedel
April 21, 2020
Apparently, all it takes is a pandemic to breath new life into the video game industry.
New data from The NPD Group found consumer spending on games, accessories and hardware jumped 35% to more than $1.5 billion in March compared to $1.1 billion in the previous-year period. It was the highest monthly increase since 2008.
The spending underscored the appeal of interactive entertainment to consumers while quarantined in the home due to local and statewide mandates, according to NPD.
The gaming industry has been in a protracted slump as gamers await new hardware consoles from Microsoft and Sony — both of which aren’t slated to arrive until late this year. With production in Japan halted due to the coronavirus, Sony reportedly is considering manufacturing fewer PS5 units for the winter holiday season launch compared for the 2013 debut of the PS4.
Related Posts
NPD: June Video Game Sales Declined 13%Anticipation of new hardware in 2020 continues to undermine the video game industry in 2019. New data from The NPD Ground found that total industry sales dropped 13% in June to $959 million compared to $1.1 billion the previous-year period.…
NPD: September Video Game Sales Drop 8%Sales of video game hardware and software continued their monthly decline, with September revenue down 8% to $1.27 billion compared with $1.39 billion from the previous-year period, according to new data from The NPD Group. “Year-to-date spending across tracked video…
NPD: December Video Game Sales Fell 15%As expected, sluggish video game sales declined for the fifth straight month, falling 15% to $2.98 billion from $3.5 billion in the previous-year period, according to new data from The NPD Group. Hardware sales fell 17%, to $973 million from…
NPD: Video Game Sales Fall for Sixth Consecutive MonthA lack of new-generation video game platforms again undermines software sales with January totals (from Jan. 5 to Feb. 1) down for the sixth straight month, according to The NPD Group. With both Microsoft and Sony promising new consoles by…
