NPD: Q3 Video Game Spending Slipped 5% to $12.3 Billion

Consumer spending on video games, hardware and related accessories dipped 5% in the third quarter (ended Sept. 30), to $12.34 billion, from $12.98 billion in the previous-year period, according to new data from The NPD Group.

Non-mobile subscription content and hardware spending were among the quarter’s growth categories but were unable to offset declines experienced across other segments. Console and portable content contributed most to the overall drop in spending. Data from Sensor Tower shows U.S. consumer spending in mobile games during the third quarter fell 9% from Q3 2021.

“Mobile game spend in the U.S. continues to decline as consumers contend with both economic uncertainties and a new post-pandemic normal,” Dennis Yeh, gaming insights lead at Sensor Tower, said in a statement.

Yeh said games that require longer or continued playing sessions are being ditched in favor of games that typically require less active engagement, like social slots games.

“While there is still a decent chance this year’s U.S. mobile game revenue will surpass 2021 levels, worsening headwinds have firmly shifted the conversation away from the question of by how much,” Ye said.

Overall content spending in Q3 reached $10.64 billion, a 7% decrease from $11.44 billion in 2021. Hardware increased 16% and accessories declined 12%.

Among the best-selling and most played games across all platforms in the third quarter were Among Us, Angry Birds 2, Bingo Blitz, Call of Duty: Warzone, Candy Crush Saga, Candy Crush Soda Saga, Clash of Clans, Coin Master, FIFA 23, Fortnite, Grand Theft Auto V, Madden NFL 23, Mario Kart 8, Minecraft, NBA 2K23, Pokémon GO, Roblox, Splatoon 3, The Sims 4 and Xenoblade Chronicles 3.

PlayStation 5 led video game hardware in both unit and dollar sales in the third quarter of this year.

“Improved supply of new generation consoles provided a much-needed boost to consumer spending in the third quarter,” said Mat Piscatella, games analyst at The NPD Group.

Piscatella said the increase wasn’t enough to offset lower content spending from a light release slate and macro factors impacting the video game consumer such as inflation and gasoline prices.

“PlayStation 5 and Xbox Series hardware each achieved double-digit percentage gains in consumer spending during the quarter, while new premium releases such as FIFA 23, Madden NFL 23, NBA 2K23 and Splatoon 3, among others, saw strong sales and engagement,” Piscatella said. “The market is showing signs of positive momentum moving into the holiday quarter. If the supply of new generation consoles continues to improve, more positive changes in performance may be seen.”

Leave a Reply

Your email address will not be published. Required fields are marked *

fourteen + 19 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.