NPD: October Video Game Sales Fail to Beat Last Year’s Record

Sales of video games and hardware in October topped $1 billion, which was down 34% from last year’s record $1.57 billion month, according to new data from The NPD Group.

The tally was still the second-best October in past 10 years, and a positive for an industry undergoing change in how consumers acquire and play games.

Indeed, console sales continue to struggle as consumers await new editions slated to begin launching a year from now.

Hardware revenue plummeted 41% to $182 million from $308 million last year, while software revenue fell 37% to $620 million from $984 million. Accessories and game card sales dropped 16% to $231 million from $275 million.

“Year-to-date spending across tracked video game hardware, software, accessories and game cards has fallen 10% [to $9.3 billion] when compared to October 2018,” analyst Mat Piscatella said in a videoblog post.

Subscribe HERE to the FREE Media Play News Daily Newsletter!

Call of Duty: Modern Warfare (Activision) topped software sales, besting The Outer Worlds (Take Two) and Luigi’s Mansion 3 (Nintendo). Modern Warfare has become the top-selling title in 2019.

“This is the 12th consecutive year a ‘Call of Duty’ game has ranked as the best-selling game of its release month,” Piscatella said. “‘Call of Duty’ remains the best-selling video game in U.S. tracked history by dollar sales.”

Leave a Reply

Your email address will not be published. Required fields are marked *

8 + 19 =

This site uses Akismet to reduce spam. Learn how your comment data is processed.