NPD: March Sets Another Monthly Video Game Revenue Record

Another month, another 30 days generating record billions of dollars in sales of video games, hardware and accessories. New data from The NPD Group found that gamers spent record $5.61 billion in March, which was up 18% from $4.75 billion spent in the previous-year period.

Through 90 days of 2021, video game spending is up 30% to $14.92 billion from $11.47 billion last year.

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Main revenue drivers include next-generation game consoles from Sony PlayStation and Microsoft Xbox. But notably, the biggest seller in the month was the Nintendo Switch, which outsold the PS5 and Xbox Series X combined in unit sales. The PS5, however, remains the fastest-selling console in U.S. history in terms of units and dollars. Hardware sales skyrocketed 47% to $680 million, from $462.5 million a year earlier.

Software sales grew 14% to $4.63 billion, from $4 billion a year earlier, while accessories sales leaped 26% to $300 million, from $238 million. Accessories are up 42% through 90 days to $717 million, from $505 million last year.

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