NPD: July Video Game Sales Increased 32%

Spurred by pending next-generation consoles and the ongoing coronavirus pandemic, consumer video game spending in July increased 32% to 3.58 billion, from $2.71 billion during the previous-year period, according to new data from The NPD Group. Year-to-date video game revenue is up 21% to $26.05 billion, from $21.52 billion a year ago.

Consumer spending on game content increased 34% to $3.25 billion, from $2.42 billion, with digital spending up 41%. Console sales dipped 2% to $166 million, from $169.4 million a year ago. Nintendo Switch again topped hardware sales. Console sales are up 22% to $1.8 billion from $1.47 billion last year.

Accessory sales (gamepads, headsets, headphones, etc.) spiked a record 34% to $170 million, from $126.8 million. Accessories sales were up 24% to a record $1.3 billion, from $1.05 billion a year ago.

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