NPD: Consumers Viewed 20 Minutes More Streamed Content Weekly on Netflix Last Year Than in 2018
January 21, 2020
Consumers watched about 20 minutes more streamed TV content per week on Netflix in 2019 than they did in 2018, according to research from The NPD Group.
Weekly time spent watching the Netflix and Hulu SVOD services rose 7%, growing from 3 hours and 45 minutes in 2018 to 4 hours and 6 minutes in 2019, according to NPD.
Even with new subscription video services launching, audiences are still finding content they want to watch on the major SVOD services they already have. In fact, 99.5 percent of consumers with subscriptions to Netflix and Hulu viewed at least one title in a given month in 2019.
“When people try new services, like Disney Plus or Apple TV Plus, very few are cutting back on the existing major platforms,” said Kathi Chandler-Payatt, NPD media entertainment industry analyst, in a statement.
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Original TV shows on Netflix made up more than 40% of all content watched by either kids or adults, compared to just 10% for Hulu Originals.
“This year will likely be the tipping point when more than half of Netflix content will be original,” Chandler-Payatt said in a statement.
While action and adventure, family, animation and superhero movies are some of the top SVOD movie genres every year, in 2019 viewers added science-fiction dramas, courtroom dramas, and cyberpunk among other subgenres to the mix. Examples include “Annihilation” (sci-fi drama), “Primal Fear” (courtroom drama), and “The Matrix” trilogy (cyberpunk).