April 2, 2018
While much of the world celebrated Easter Sunday April 1, some enterprising media, tech and consumer brands couldn’t resist same-day April Fool’s pranks.
British-based subscription streaming video service BritBox announced a new feature, dubbed “Interp-Brit,” enabling subscribers to switch between British and American accents.
Amazon Publishing said it would begin delivering favorite authors in person to Prime members who bought their books.
Netflix said it had acquired actor Seth Rogen, “transferring full ownership of his personal autonomy to Netflix Inc.” The prank was a plug for the actor/comedian’s new show on the SVOD pioneer’s platform, beginning April 6.
Roku introduced “streaming socks,” giving binge-viewing users something comfortable to wear, wipe their hands with, select favorite programing, among other features. Each sock included a locator option if lost in the laundry cycle.
T-Mobile bowed a pair of branded “Sidekicks” high-top smart shoes with built-in phone, camera, screen, etc.
Internet curator Imgur.com, which showcases images, video and posts to a claimed audience of 250 million users monthly, announced the launch of an over-the-top video service, Imgur TV.
Fitbit bowed dating app “SoleMate” on Facebook. “Burning calories meets burning passion in first-ever dating app for people who love to walk.”
Media Play News reported about men’s Final Four basketball players’ confusion receiving packaged media swag.