Nordic Viaplay SVOD Service Launching in the U.S. Feb. 22

Sweden-based Viaplay Group will launch its Viaplay-branded subscription streaming VOD service in the United States on Feb. 22 (priced at $5.99 monthly), followed by service launch in Canada ($6.99 monthly) on March 7. The platform will bow with more than 1,500 hours of European content, with at least one premiere bowing weekly.

Viaplay content includes “Nordic Noir” dramas, series, movies and documentaries, many starring major Hollywood names. Viaplay’s North American launches will expand its direct-to-consumers footprint to 13 markets worldwide.

“Nordic Noir” content includes “Trom,” starring Ulrich Thomsen (“The New Pope”; “The Blacklist”), “Furia,” “Partisan” with Fares Fares (Rogue One: A Star Wars Story), and the young adult drama “Threesome,” co-starring Lucien Laviscount (“Emily in Paris”), among others.

In addition, Viaplay will offer curated third-party films such as A Man Called Ove (recently remade in Hollywood as A Man Called Oscar, starring Tom Hanks), the Oscar-winning dark comedy Another Round with Mads Mikkelsen (Casino Royale) and Sofia Helin (Alex Rider) in historical drama The Emigrants, along with the dark financial series, Exit — one of Norway’s most streamed dramas ever. All content will have English subtitles.

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“We see an appreciative core audience in North America for our stylish international content, and an attractive opportunity to take a specialized position in the world’s most dynamic streaming market,” Anders Jensen, Viaplay Group president and CEO, said in a statement.

In North America, the Viaplay app is supported by a wide range of devices and platforms, including smart-TVs; Android and iOS smartphones and tablets; Amazon Fire TV, Android TV, Apple TV and Chromecast; and Mac and PC. The service is also available through Comcast’s Xfinity and Xumo platforms, and as part of The Roku Channel’s premium subscriptions line-up.

Viaplay is currently available in Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, Poland, the Netherlands and the United Kingdom.

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