December 13, 2021
Viaplay, the Nordic-based subscription streaming video service, will bow U.S. operations on Dec. 15 when it is made available on Comcast’s Xfinity platform as a $4.99 monthly add-on. A standalone Viaplay app is not yet available in the United States.
Owned and operated by media giant NENT Group, Viaplay is currently available in nine countries, with plans to add six more in 2023, in addition to the March 1, 2022, bow in Holland, and in the U.K. during the second half of next year.
Viaplay is launching the U.S. with 1,100 hours of content ranging from Nordic TV series and movies. The service will bow at least one premiere weekly, with Viaplay aiming to release at least 60 originals in 2022. A range of documentary series will also be available at launch. All Viaplay content in the U.S. will have English subtitles.
“Our small corner of Europe produces some of the world’s most compelling stories,” NENT Group CEO Jensen said in a statement, adding that Hollywood stars like Mads Mikkelsen and Alicia Vikander have helped put the Nordic region on the map.
“There is a receptive audience of Nordic drama fans waiting in the U.S. for Viaplay’s unique offering,” he said.