March 1, 2022
Viaplay, the Scandinavian-based subscription streaming service looking to feature Hollywood movies, live sports and local content globally, March 1 announced the launch of operations in Holland.
Operated by Nordic Entertainment Group (NENT Group), Viaplay is also available in Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania and Poland. The platform launched in the U.S. last December through an agreement with Comcast Cable’s Xfinity platforms. The streamer is slated to bow in the U.K. later this year, followed by Canada, Germany, Austria and Switzerland by the end of 2023.
The Dutch launch features an introductory price of 9.99 Euros ($11) per month, which will increase to 13.99 Euros ($15.50) in August, and is available through distribution partners KPN, VodafoneZiggo, T-Mobile Netherlands and DELTA Fiber, and as a direct subscription.
Spearheaded by Netflix, almost 50% of Holland’s 8 million households have a video streaming subscription, with about 1.6 subscriptions per streaming household, according to Ampere Analysis. In 2025, streaming penetration is expected to increase to 66%, with the number of SVOD services per streaming household upped to 1.9.
Viaplay has distribution agreements with MGM, Sony Pictures, Warner Bros. and eOne, among others, largely for catalog movies, including the “Men in Black” franchise, “Walker,” “The Capture,” Tomb Raider, Jumanji: The Next Level, Bad Boys for Life and Charlie’s Angels, among others. The platform also features Lionsgate-owned streamer StarzPlay, NBCUniversal’s all-reality streamer hayu and the documentary streaming service Curiosity Stream.
“Viaplay is here to play a positive long-term role, and to help shape the Dutch streaming market and creative scene for many years to come,” Anders Jensen, NENT Group CEO, said in a statement. “There’s so much we want to contribute and achieve in the Netherlands — and today is just the start.”
All Viaplay originals and international content have Dutch subtitles, and all kids content has Dutch dubbing. Viaplay is supported by a wide range of devices and platforms, including smart-TVs, iOS and Android smartphones and tablets, Chromecast and Apple TV, Amazon Fire TV, and PC and Mac.