December 1, 2020
The perennial animated holiday classic A Charlie Brown Thanksgiving apparently didn’t entice viewers to Apple TV+ or PBS, the exclusive distributors of the Emmy Award-winning 1973 special.
New data from Samba TV found 670,000 domestic households watched or streamed “Charlie Brown” in the nine days following its Nov. 20 release on Apple TV+ and Nov. 22 bow on PBS. That was 67% fewer viewers than the 2 million households than tuned into ABC TV to watch the show last year.
The largest single-day total viewership was on Nov 22 when Charlie aired on PBS with 381,000 households tuning in. Thanksgiving itself drew just 140,000 households tuning in, according to Samba.
Other holiday viewing traditions such as football and the Macy’s Thanksgiving Day Parade fared only slightly better. The parade saw a 3% uptick in viewers to 12.1 million households. The Houston Texans win over the Detroit Lions on CBS drew 13.1 million households, which was down 6% from 2019 when the game was on Fox Sports.