Nielsen: Top Weekly Streamed Content Dips Below 1 Billion Minutes

In a first, streamed consumption of a show on the living room television dropped below 1 billion minutes during the week of Jan. 25 -31, according to new Top 10 data from Nielsen. Since the streaming charts’ inception last September, at least one program has tallied more than 1 billion minutes streamed.

“Kind of a rare occurrence,” Brian Fuhrer, SVP of product strategy, said on the webcast. “But with no new releases, viewing was spread out over a number of programs.”

Fuhrer said he expects viewership for “WandaVision” on Disney+ to increase from its No. 5 position on the originals chart as the fourth episode of the series was only tracked on its opening weekend.

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“We’re expecting to see audiences build between the buzz [and] weekly episodic release strategy,” he said.

Fuhrer said the strength of Netflix’s Top 10 banners across its website paid dividends when the 2010 Lionsgate actioner The Next Three Days topped the most-streamed movie chart with 646 million minutes.

“This further underscores the strength of Netflix’s recommendation engine,” he said.

Meanwhile, catalog shows “Criminal Minds” and Grey’s Anatomy” continue to resonate with younger audiences, including 40% of viewers between 18 – 34 years of age.

“[The programs] skewed very young and shows this is a whole new life for content that [younger viewers] likely didn’t even watch on linear TV,” Fuhrer said. “We’re seeing content have multiple lives in streaming across these platforms.”

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